Meow Wolf Denver

As Meow Wolf Denver’s first-ever Social Media Manager, I achieved over 100% follower growth within two years, introducing the exhibit to new audiences in a uniquely narrative-driven way. I spearheaded the social media strategy for Convergence Station, growing the audience to 243k followers and significantly increasing brand visibility and engagement across multiple platforms. I also led start-to-finish influencer campaigns, supporting revenue-driving initiatives and bringing both local and national creators to the exhibit.

Pizza Pals Playzone

Filming and editing short-form videos was a key part of my social media strategy to showcase the somewhat indescribable experience of visiting Convergence Station. This social-first content creation built brand awareness and drove interest in ticket sales from both new and repeat visitors.

Savanah Moss collab

This creator collab is what (fever) dreams are made of! We were so thrilled to have an opportunity to work with the talented Savanah Moss, hosting her at Meow Wolf Denver’s Convergence Station. Her #weirdcore, surreal aesthetic is the milk to our ice skating. This was a content-driven collab (without any CTAs) that resulted in comments like “you and meow wolf are a match made in heaven” and “MEOW WOLF IS THE PERFECT PLACE FOR THESE VIDEOS THIS IS AMAZING.”

Family-Friendly Guide to Denver

I got to go back to my journalism roots to write this family-friendly guide to Denver, an article that supported our efforts to reach a key target audience: families. Read the other blog articles I wrote about Meow Wolf Denver’s exhibit experience and featured artists.

NA drinks in Sipz

I filmed, selected music for, and edited this video highlighting the NA drink options at the new Meow Wolf Denver bar, Sips (with a Z). Collaborating with internal departments to market their ever-evolving offerings was an important part of the social media strategy to drive repeat visitation from our local market

Yawlp does Halloween

For almost two years, the Convergence Station social media accounts were uniquely designed to be all in-narrative content, meaning that they took the tone and point of view of the Quantum Department of Transportation. It was a special experience to create for an intergalactic brand that had never before been known here on Earth and a copywriting experience that was both challenging and rewarding.

Convergiversary

This video celebrated our Convergiversary, or one year of being open in Denver. I wrote the script and provided creative direction for the video, selecting b-roll footage for an external editor and supplementing it with b-roll I took myself. I was the final reviewer for this video too, seeing this project from start-to-finish.

elise trivers